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Target Refuses To Carry Tyler, the Creator's New Album

04/27/2015
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(Radio.com) Tyler, the Creator's semi-surprise album Cherry Bomb has been rejected by Target--but it's probably not for the reason you'd think. The mass retailer didn't refuse to carry it over profanity or disturbing lyrics, on which Tyler has built his reputation. Instead Target has decided not to carry the album, which dropped last week, because it was released digitally first on iTunes.

This marks the second time the chain store has made this decision, the first being Beyonce's surprise-released self-titled opus from 2013. At that time, spokeswoman Erica Julkowski explained the story's approach, saying that digital-first releases don't sell as well as physical copies:

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections."

Tyler called out Target's decision on Twitter. Read his tweet here.

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