He invited passers-by to stand in an isolation box, to demonstrate how people can feel alone in a crowd when told they have cancer. Iommi told the Birmingham Mail: "It's terrible. You tend to isolate yourself and you can quite easily isolate yourself too much. As soon as they told me I'd got it, I went into shock. I thought, 'That's it - I've had it.' You think of nothing but, 'Am I going to die?'

"Some people get frightened and locked in this box, and they can't do anything. It really is a lonely time - to talk to somebody is probably the best therapy you can have." Read more - here.

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