2 Chainz scored a massive hit this Christmas season but it wasn't with a hit song, video or remix. He made a massive splash with his "Dabbin' Santa" Ugly Christmas sweaters.
The rap star reportedly grossed $2 million dollars with the sweater line, according to Forbes (via ABC Radio). But he says that success was a long time in the making.
"I don't want people to think this was an overnight success," Chainz told Forbes. "We've been trying with a bunch of designs for a couple years now. This is just timing meets opportunity."
The success of the sweater line also meant holiday jobs. 2 Chainz hired 70 people to help meet the demand. "There's the whole dab thing, and Atlanta's always been somewhere that actually moves the culture a little bit.
"We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own."