Kid Rock Explains $20 Concert Tickets
. (Classic Rock) Kid Rock says keeping the costs of his live shows down is vital and reveals he's surprised other artists haven't followed suit. He heads out on the road across the US this summer to support his upcoming album First Kiss. And he's frozen ticket costs at $20 - a price he introduced during his Best Night Ever Tour in 2013.
He tells Billboard: "I'm so happy about the $20 thing. I've said before, I feel like I'll be able to ride this into the sunset. We've even learned more from being the guinea pig to do it the first time, and now we've learned so much more.
"We thought about raising the ticket price five bucks, and then we're like, 'Let's just keep it $20. Let's find ways that we can be more efficient now that we've done it one time, that we can make more money but we're not messing with the people who are paying.' I'm just very fortunate to be in a position to do it."
Rock is able to keep his ticket prices down by partnering with the gig venues and ticket outlet Live Nation and then splitting the costs from the shows. And he says he's no idea why other artists haven't copied his business model. Read more here.
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