Named after one of Iron Maiden's most popular songs, the beverage was personally designed and developed as a top quality Premium British Beer by singer Bruce Dickinson in tandem with Robinsons Brewery Head Brewer Martyn Weeks.

Typically available in bottles, Dickinson says cans have their advantages. "Firstly, cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge," he said recently. "Secondly, cans don't break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed."