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Alia Ahmed-Yahia On Launching Fashion Blog The Style Scout

06/04/2015
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(Radio.com) Starting a fashion website is easy, right? You take some photos, post some buy links and bing, bang, boom, you're done. Well, think again. When Radio.com caught up with Alia Ahmed-Yahia, the woman behind fashion site The Style Scout and host of the Style Scouting podcast on Play.it, to find out more about her fashion roots, we also discovered that building a brand is hard to do.

"I moved to New York when I was 21 years old. I knew no one," Ahmed-Yahia recalls. "I basically sent my resume to everyone that I possibly knew might have a connection. A friend of a friend of a friend worked at GQ magazine and he reached out to me asking if I was interested in being a fashion assistant. I was open to anything creative but I knew zero about fashion."

Ahmed-Yahia is the oldest of seven kids, which may account for some of her tenacity. She went from a starting position at GQ to a fashion assistant job at Vanity Fair where she got a crash course in fashion knowledge firsthand.

"I like to say I just took a nosedive into the pool of fashion," she says. "I think most people that I talk to now that are outside the industry look at it as this very glamorous world where people that have a good eye just pick things out of the sky and put looks together. And that's not really what fashion and the fashion industry and being an editor means. It really means being responsible for driving the fashion industry, supporting the fashion industry. It clicked for me: this is a business."

After handling designer goods and learning about styling at Vanity Fair, she went to a small, now-defunct magazine in the Conde Nast family called Vitals, which was helmed by fashion industry icon and current editor-in-chief of Yahoo Style, Joe Zee. Though the experience was short-lived, Ahmed-Yahia says the small staff of about 20 allowed for a lot of hands-on training. "If you can get into an environment like that, you can do so many more things than the job you're hired to do and that's where you truly learn," she says. Read more here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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