A conversation with the band's Tyler Joseph inspired him with three key elements that moulded the final design. Rike says in a blog entry: "Tyler explained the elements of ourselves that we hate, and the constant battle against these traits. In order to add clarity to this internal struggle, he gave a name to these negative attributes: Blurryface."

He then defined the most important things he had to achieved: "First, find a way to represent Blurryface in a obscure but potent manner. Second, create visuals that resemble the songs, as well as the mishmash of the collection as a whole.