Rule, who has a new MTV show, Follow the Rules, gave some insight into his heavy hit making days, in which he penned raps for R&B artists and flowed alongside Jay Z.

When asked about his hit record "Holla Holla," from his debut 1999 album Venni Vetti Vecci, he said, "It [the beat] had this funny sound to it. So I'm like, 'What could I do to this to bring out what the beat is?' I created the double-flow, which I called it at the time. 'Holler Holler, anybody that's ready to get dollar, dollar-dollar.' I said, You know what, I'm gonna do verses like that."

Ja went on to explain how Jay Z borrowed his style for the "Holla Holla" remix. "Jay heard it and he was like, 'dope.' We on the bus and Jay is like, 'I got my verse right.' I was like, 'Let me hear it.' This is how ill Jay is: He spit it and it was double-time like my verse. Then when he did it, he changed it. Only did the double for the first two'The verse was still dope."

Ja explained that the energy between he and his Def Jam counterpart, Jay-Z, was all love, despite the friendly competition. Read more - here.

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