Leon Hendrix says: "I wanted to produce a high quality product that consumers would love while honoring my brother, Jimi, and all of his amazing work. He would drink Purple Haze liqueur if he could be here with us today."

It's been released to celebrate what would have been the late guitar icon's 73rd birthday on November 27. It's currently only available in the US cities of Atlanta, Savannah and Athens. It's due to expand into California later this month. Check out a video promoting Purple Haze - here.

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