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Avicii Releases 'For A Better Day' And 'Pure Grinding' Videos

09/04/2015
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(Radio.com) As if the day Avicii is debuting the videos for two brand news singles isn't a big enough deal, the electronic music star is upping the ante by making his directorial debut for both clips.

First in "For a Better Day," Avicii tackles the serious issue of child trafficking with a tale of escape and revenge, as children grow up and enact punishment on the people that hurt them many years earlier.

And in the clip for "Pure Grinding," Avicii offers up a morality tale, with the reasons for committing crime clearly displayed, and two main characters choosing two very different paths, one drinking his nights away after a hard days work, the other attempting to jump from small time robbery to banks.

"All the songs have a story I wanted to tell," Avicii said about the endeavor. Fittingly, his new album is called Stories, and will be released on October 2nd. Watch the videos here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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