He works with a range of guests including Patrick Stump, Gerard Way, Quinn Allman, Ashton Irwin and Rian Dawson on the record. In a video in which he takes questions from fans, Biersack says: "I was going to do something that musically wouldn't necessarily fit into the context of Black Veil Brides but something that I felt was true to myself and my interests.

"One thing that has alway been upsetting to me as a fan of music or a fan of many bands is that the singer, or whoever, will get an idea to change genre because they are interested in something else.

"And very rarely does it come through in terms of execution, where the person feels like they've gotten their message through. It mostly just dilutes the sound of the band.