.

Timbaland Releases New Song For NBA Playoffs
04/13/2016
.
(Radio.com) Timbaland has been busy collaborating with everyone from Justin Timberlake to Missy Elliott and Drake, but he still managed to set aside some time to launch a new "partnership" with the NBA.

The songwriter, rapper and producer recently wrote a song called "Every Second Counts," which will be featured as part of the NBA's This Is Why We Play advertising campaign.

The 30-second clip premiered last night (April 12), during two games: the Memphis Grizzlies vs. Los Angeles Clippers and the Oklahoma City Thunder vs. the San Antonio Spurs.

One of Timbaland's business partners brought the artist the proposal. "I thought it was a brilliant idea," Timbaland told Billboard. "He just thought the music that I create would be perfect for what they're looking for." Read more here.

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

Timbaland Music, DVDs, Books and more

Timbaland T-shirts and Posters

More Timbaland News

Share this article

Share on Facebook Share on Twitter Pin it Share on Reddit email this article


Related Stories


� Timbaland Camp Denies Charity Event Champagne Claims 2016 In Review

� Brad Paisley Collaborates With Mick Jagger, John Fogerty, Timbaland

� Timbaland Releases New Song For NBA Playoffs

� Timbaland Camp Denies Charity Event Champagne Claims

� Timbaland Talks 'Opera Noir' Album and Movie

� Timbaland Plans Christmas Release Of King Stays King Mixtape

� Justin Timberlake Country Music Project Hinted At By Timbaland

� Empire Season 2 Soundtrack Details Revealed

� Missy Elliott and Pharrell In The Studio Together

� Missy Elliott and Timbaland Reunite In The Studio


More Stories for Timbaland

Timbaland Music
advertisement
Day In Rock

Sammy Hagar To Receive Star On Hollywood Walk of Fame- Megadeth Announce North American Tour- John Lennon's Lost Help! Guitar Discovered After 50 Years- more

Ozzy Osbourne and Foreigner Lead Rock Hall Class Of 2024- Imagine Dragons Announce 'LOOM' Album and North American Tour- more

Day In Country

Johnny Cash's Previously Unreleased Recordings Focus Of New 'Songwriter' Album- Jason Aldean Helps John Morgan Score At Radio With 'Friends Like That'- more

Reviews

On the Blue: New Horizons Cruise Days 2 & 3: Mid-Voyage Fun from Justin Hayward, Uriah Heep and a Few Monkeys!

Kandace Springs - Run Your Race

On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started

Hot In The City: Prog Band Tu-Ner Coming to Phoenix

CINDERS - Going Nowhere

Latest News

Megadeth Announce North American Destroy All Enemies Tour

Asia Announce The Heat of The Moment Tour

blink-182 Lead Inaugural South Star Festival Lineup

Enter Shikari Announce New Companion Record 'Dancing On The Frontline'

SiriusXM and Audio Up Announce 'Emo Prom Night' Featuring New Music from Mod Sun and Beauty School Dropout

Sammy Hagar To Receive Star On Hollywood Walk of Fame

Beatles Legend John Lennon's Lost Help! Guitar Discovered After 50 Years

Paul McCartney & Wings: One Hand Clapping 1974 Live Studio Sessions Available For The First Time