Selena Gomez Joins Shareacoke Campaign


(Radio.com) Selena Gomez has joined the team of artists whose lyrics will be printed on Coca-Cola bottles and cans. "Instead of putting names on the bottles [this year] they're going to put lyrics," she Tweeted. " I'm so honored to be a part of share a Coke and a song."

This summer the lyrics of more than 70 songs will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. The campa-gn will begin in a few weeks and last through the summer.

The nationwide roll-out will include lyrics ranging from recent chart toppers to classic hits like 'Put a little love in your heart," 'Always on my mind," 'Lean on me" and 'We are the champions," plus newer hits including 'This is how we do it" and 'All I do is win."

"We wanted to use the lyrics that connect people, and create those moments of sharing," Joe Belliotti, Coke's global head of music, tells Billboard. 'This was not about finding the most popular songs of today. This was about finding lyrics that can help you connect with someone. Because at the end of the day music and the lyrics in songs help you express what you sometimes aren't able to out into words yourself." Read more here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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