Anthrax Reveal Creative 'Monster At The End' Video


(Classic Rock) Anthrax have released a video for their track "Monster At The End" - and taken a swipe at YouTube's business model. They teamed up with director Jack Bennett for the shoot, where he incorporated animation, stop-motion and rotoscoping techniques to give the promo a staccato-feel to suit the track, which appears on the band's 11th studio album For All Kings.

Drummer Charlie Benante explains to Fangoria: "Originally, the idea for the treatment that Jack came to us with was a very frame-to-frame type of look. There was going to be a monster in it of course, because the title lends to that.

"We shot performance stuff at a studio and the next day we were doing a festival and they came out and were just doing shots of us live. That song didn't have to be the one we were playing - they just wanted to get a different vibe and a different look to the video."

Benante says the days of "huge marketing tool" videos to help them sell singles and albums are in the past, with the band no longer feeling the urgency to create them. And he takes a swipe at YouTube for not paying artists enough for using their material.

He adds: "The business model has changed completely - the floor has dropped out. There really is no other way of marketing your record like the old school way. Now you have to think of other ways to reach people." Read more and watch the video here.

Classic Rock Magazine is an official news provider for antiMusic.com.
Copyright Classic Rock Magazine- Excerpted here with permission.


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