Lordi Release 'Hug You Hardcore' Video

(Metal Hammer) Lordi have released a video for their track "Hug You Hardcore," showcasing the Finnish band's new look. It's taken from upcoming album Monstereophonic: Theaterror Vs Demonarchy, which arrives on September 16 in Europe and September 30 in North America.

The follow-up to 2014's Scare Force One consists of two sets of music - Theaterror is described as "traditional hard-rocking songs" while Demonarchy is "more modern than ever."

Frontman Mr Lordi recently said: "It's our first conceptual half an album - not a full conceptual album, but half of the album is a conceptual storyline with six songs.

"It's nothing new in the world of music, but, for Lordi it's completely different. It's more metal. It's more progressive. I am really f***ing thrilled about the result." Watch the video here.

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