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Puff Daddy Releases 'Auction' Music Video

02/23/2016
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(Radio.com) Puff Daddy reunited his NYC rap family for the new "Auction" music video, which features Lil' Kim, Styles P and King Los. Shot in black and white, the video shows all four rappers dressed in black to stand out against a clean white background. There's nothing overtly flashy about the video, as they dance around and rap their verses to the camera; it's just classic Puff Daddy through and through.

Directed by Hype Williams, the video captures what Puff Daddy describes as a "New York feel," which mirrors the "New Harlem Renaissance" sound he's been trying to achieve with his newer music. Speaking about working with Williams on the shoot, he said, "I wanted to work with somebody that could help embody things that you can hear and see visually."

Lil' Kim said about the collaboration, "Working with Puff again after all of these years, it's like we never left. It's so easy to get back into a groove because we really know each other. We understand each other creatively, and we respect each other's creative mind. And we also admire each other's talent. I look up to him. That's why we come out with magic." Watch the video here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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