Directed by Bryan Buckley of production house Hungry Man, Adweek reports the ad promotes the new Ridgeline's truck-bed audio system, which uses so-called "exciters" to turn the whole bed into a giant outdoor speaker.

"It's a very unique feature," explains Honda's AVP of Marketing Tom Peyton. "Nobody else has it. And it's a little tough to communicate - although we will in some advertising later this spring, when the truck's at the dealers.

"It's not actually speakers. It's 'exciters' that makes the whole bed a speaker. It's pretty cool. … It would make a great tailgate vehicle." Watch the ad and the official video for the track - here.

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