Steven Tyler To Star In Super Bowl Commercial

(hennemusic) Steven Tyler will appear in a commercial for Skittles during next month's Super Bowl broadcast. Adweek reports the Aerosmith frontman promotes the candy in its second year advertising in the most-viewed televised broadcast of the year, which delivered a record 114.4 million viewers in 2015.

Created by advertising agency DDB Chicago, 2016 will mark the second time Skittles has appeared in the Big Game following last year's event. Some promo images of Tyler with a Skittles mic stand have been released to preview the ad.

It's also the first time the Wrigley brand has featured a celebrity in a TV ads and the candy company created "a custom, one-of-a-kind Skittles covered microphone for Steven" as a thanks for his efforts. See the preview images here.

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