In the promo for Finnish dairy Valio, created by ad agency Hasan & Partners, Lemmy is seen leaving a shop while walking with a stick. He glares at the camera and says: "I have never drunk milk. And never will." Then he adds: "You a**hole!" turns away and grins.

Agency boss Jussi Lindholm tells the Guardian: "We were in the middle of post-production when the news about Lemmy broke. We discussed not airing the ad, but we had footage that was not part of the original script which crystallized Lemmy's spirit, so we agreed to change it and make a tribute.

"We are profoundly grateful to have worked with him, and that Lemmy's management feel good about the result." Watch the commercial - here.

Motorhead Music, DVDs, Books and more Motorhead T-shirts and Posters More Motorhead News Share this article Related Stories Motorhead Preview Live In Berlin 2012 Package Motorhead's Mikkey Dee Helps Lion's Share Tribute Lemmy Biopic About Motorhead's Lemmy In The Works 2020 In Review Motorhead Celebrating 'Ace Of Spades' With New Podcast Series Motorhead Stream Live Performance From Ace Of Spades Tour Motorhead Expand 'On Parole' For Reissue Motorhead Unbox 'Ace Of Spades' 40th Anniversary Vinyl Box Set Motorhead Expand 'Ace Of Spades' For 40th Anniversary Motorhead And Scorpions Star Battled Covid-19 Biopic About Motorhead's Lemmy In The Works