.

Lemmy Milk Commercial Released Posthumously (Top Story)


.
On Friday Lemmy Milk Commercial Released Posthumously was a top story. Here is the recap: (Classic Rock) The makers of a milk advert filmed by Lemmy weeks before he died have released the footage as a tribute to the Motorhead icon. It was under production when he passed away aged 70 on December 28, two days after being told he had an aggressive form of cancer.

In the promo for Finnish dairy Valio, created by ad agency Hasan & Partners, Lemmy is seen leaving a shop while walking with a stick. He glares at the camera and says: "I have never drunk milk. And never will." Then he adds: "You a**hole!" turns away and grins.

Agency boss Jussi Lindholm tells the Guardian: "We were in the middle of post-production when the news about Lemmy broke. We discussed not airing the ad, but we had footage that was not part of the original script which crystallized Lemmy's spirit, so we agreed to change it and make a tribute.

"We are profoundly grateful to have worked with him, and that Lemmy's management feel good about the result." Watch the commercial - here.

Classic Rock Magazine is an official news provider for antiMusic.com.
Copyright Classic Rock Magazine- Excerpted here with permission.

Motorhead Music, DVDs, Books and more

Motorhead T-shirts and Posters

More Motorhead News

Share this article

Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


Related Stories


Motorhead Preview Live In Berlin 2012 Package

Motorhead's Mikkey Dee Helps Lion's Share Tribute Lemmy

Biopic About Motorhead's Lemmy In The Works 2020 In Review

Motorhead Celebrating 'Ace Of Spades' With New Podcast Series

Motorhead Stream Live Performance From Ace Of Spades Tour

Motorhead Expand 'On Parole' For Reissue

Motorhead Unbox 'Ace Of Spades' 40th Anniversary Vinyl Box Set

Motorhead Expand 'Ace Of Spades' For 40th Anniversary

Motorhead And Scorpions Star Battled Covid-19

Biopic About Motorhead's Lemmy In The Works