AC/DC Classic Fuels New Applebee's Commercials
.
(hennemusic) AC/DC's 1980 classic, "Rock 'n' Roll Ain't Noise Pollution", provides the soundtrack to a new ad campaign for restaurant chain Applebee's. The commercials tell Applebee's "Hand-Cut, Wood-Fired" story with shots of hand-cut steaks being "seared to smoky-oak perfection" on the company's "fire-breathing workhorse" grill. The rebranding campaign emphasizes the new American-made, wood-fired grills as the centerpiece of nearly 2,000 of its U.S. restaurants and introducing certified USDA Choice steaks hand-cut in-house as the signature item of a revamped and streamlined menu that elevates quality, flavor and freshness. "We're in the midst of a transformation at Applebee's, and we are recommitting ourselves to every aspect of the guest experience," said Julia Stewart, Chairman and CEO of Applebee's parent company DineEquity, Inc. and President of Applebee's. "Food is, of course, central to that, and in talking to guests, we discovered that a platform built on 'USDA Choice,' 'hand-cut in-house' and 'wood-fired' was not only powerful but had the potential to differentiate us in a noisy and crowded market." Watch the three official ads here. hennemusic is an official news provider for antiMusic.com.
|
Kandace Springs - Run Your Race
On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started
Hot In The City: Prog Band Tu-Ner Coming to Phoenix
Def Leppard Celebrating Record Store Day With Double Silver Vinyl
Lacuna Coil Team With Ash Costello For 'In The Mean Time'
Telsa Releasing 'Real to Reel Vol I' For Record Store Day
Rolling Stones' Mick Jagger Pays Tribute To Count Manfredi Della Gherardesca Ahead Of Auction
Staind Get Animated For 'Better Days' Featuring Dorothy Video
Allman Brothers Band Pay Tribute To Dickey Betts
Kings of Leon Have 'Nothing To Do' With New Video
Pearl Jam Deliver New Album 'Dark Matter'