Arcade Fire Tease New Track With 'Ritalin Cereal' Commercial

(Radio.com) Arcade Fire are preparing for the release of Everything Now, their fifth studio album next month. On the road, they've performed new material including the album's title track and "Creature Comfort," among others.

For the album's promotional spots the group is starting to think outside the box. Arcade Fire just released a "Creature Comfort" teaser video--a commercial for breakfast cereal that's just marshmallows and the stimulant Ritalin.

Could it be Everything Now's second single? The album is scheduled to hit stores on July 28th. Until then fans can watch the spoof ad for "Creature Comfort" cereal here.

Arcade Fire Music, DVDs, Books and more Arcade Fire T-shirts and Posters More Arcade Fire News Share this article Related Stories Will Butler Leaves Arcade Fire (2022 In Review) Arcade Fire Score Top Selling Album In The U.S. Arcade Fire Premiere 'Unconditional I (Lookout Kid)' Video Arcade Fire Announce We World Tour Arcade Fire Share New Song 'Unconditional I (Lookout Kid)' Arcade Fire Music and Merch