Ghost Found Success By Being Old School Says Tobias Forge
Ghost mastermind Tobias Forge revealed that he has taken an old school approach to promoting his band to fans and as a result he uses social media sparingly and that has led to their success.
Forge told Download Australia, "I grew up as a black and death metal fan in a time before the internet. Back then, you had very little to go on - especially with the darker sort of bands.
"I'd look back at bands like Venom, Mayhem and Blasphemy - bands where you'd only seen maybe one or two pictures of them, because there wasn't any more than that.
"You'd see one or two interviews in print, and maybe a video, and you had to fill in all the blanks. All you knew about them were the little quotes in magazines, and lore. There were a lot of rumors.
"Obviously, all of that changed with the internet. Now, you can just click on anything and know everything about anything you want. I wanted Ghost to be different. I wanted Ghost to be more in line with the sort of bands that I liked before the internet, where you had to use your imagination and you had to wonder a little."
He then continues on how avoiding social media has helped his band, "It's in the mental lingo of people to do that nowadays, and it's very hard to get someone to do it less, because that means they'll get less people interacting with them.
"On the contrary, I see it as though part of our success has been because we gave people less! Part of why we liked all the bands that we liked was because they actually had a private life. If you're constantly doing things to interact with the outside world, you're going to end up very drained after a while.
"That was definitely something that goes with the whole concept of Ghost, in terms of how I wanted this to be presented to the world and how we were going to communicate with the world.
He added, "Obviously we have an Instagram account, but it's not a personal thing. I won't tell you where I'm having dinner tonight!"
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