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  Kid Rock Gets “Driven” 


06-25-02 antiGUY
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VH1 is set to kick off the second season of their hit series “Driven” with an episode chronicling Kid Rock’s rise to stardom.  The series will make it’s debut for the season with “Driven:  Kid Rock” on Tuesday, July 2 at 9:00 p.m. (ET/PT). 

Other artists that are in line for “Driven” episodes this season include Motley Crue, Brandy, Celine Dion, Weird Al, Christina Aguilera and Pink. 

Here is a portion of the Press Release we received from VH1 about the Kid Rock episode and the kickoff of the new season: 

WELL-OFF SUBURBAN KID DEFIES ODDS,
RISES TO BECOME PIMP OF THE NATION

“DRIVEN:  KID ROCK” LOOKS AT RAP-ROCKER’S
EARLIEST YEARS IN LATEST EPISODE OF NEW VH1 SERIES, DEBUTING TUESDAY, JULY 2 AT 9:00 P.M. (ET/PT)

“Driven:  Kid Rock” Spotlights Rare And Never-Before-Seen Footage, Plus New Interviews With Friends, Family, Colleagues And Others
 

NEW YORK, NY – Defiant, smart-ass, cocky, rebellious, full of attitude.  From the beginning, Kid Rock always had a certain something.

“Driven:  Kid Rock” brings the rap-rocker’s early years to life with video footage and photos that the public has never seen, plus interviews with those special people who played integral roles in his development as an artist and individual, providing a vivid and complex portrait of one of rock’s most vibrant stars.  The latest episode of the new VH1 weekly series, “Driven:  Kid Rock” premieres Tuesday, July 2 at 9:00 p.m. (ET/PT).

There’s no such thing as overnight success – over time, like a jigsaw puzzle, pieces are added, small breakthroughs are made, and eventually the picture of a pop star begins to take shape.  VH1’s “Driven” traces that process from childhood to the first glimmer of stardom, through the eyes of those who knew the artist best and helped play pivotal roles in their development, examining the stars’ blueprints for success and what propelled them to achieve it despite the obstacles that lay in their paths.

Following the transformation of young Robert Ritchie from a typical suburban boy into the American badass known as Kid Rock, this episode of “Driven” spotlights rare family photos of his childhood and teen years in suburban Michigan and Detroit, plus never-before-seen video footage of his earliest performances, including a jazz dance recital featuring a break-dance routine, graduation footage, concert footage from the “Grits Sandwich for Breakfast” tour and from several Detroit gigs during the ‘90s, his breakthrough State Theatre performance, and an Atlantic Records showcase performance featuring Joe C on a pony.  And new interviews with family members, friends from Romeo High School, coaches and teachers, colleagues from his days as a party deejay, former bandmates, and former girlfriends, among others, shed light on the superstar’s formative years.

Highlights of “Driven:  Kid Rock” include:
  · Uncle Kracker, Recording Artist and DJ for the Twisted Brown Trucker Band:  “He was cocky, but he backed everything up.  He’d walk into a place and be like, I’ll wax you on them f***ing tables right there, right now.  How much?”
 Jason Flom President of Atlantic/Lava Records:  “I remember calling certain radio stations myself twenty, thirty times to try to get them to put the record on the air.”
· Patricia Morgan, dance teacher:  “When Bobby did the jazz dancing, he was a little stiff…”
· The Blackman, former bandmate and Detroit rapper:  “To this day Kid Rock got a ghetto pass in Detroit.  That’s the honest-to-God truth.”
· Bob Ebling, friend and former drummer:  “He liked black music and he liked black girls.  I remember him being caught in the bathroom with some black girls, kissing or what not.”
· Champtown, Detroit rapper:  “He said he had to get in touch with his whiteness. Deep inside he felt it’s over for the hip-hop thing.  The black community is not gonna accept me now.”
Viewers can go to VH1.com and check out a photo flipbook of rare photos, exclusive video clips of Kid Rock in the early days plus additional features and info on all the artists included in the series.

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