Guns N' Roses Revealed A.I. Video For 'The General' (2024 In Review)

Guns N' Roses went A.I. for the music video for their single "The General" which landed them a top 24 story of January 2024 in our look back in the Year In Rock: The cinematic clip notably stood out as the band's first-ever A.I.-powered music video.

According to the announcement, the video for "The General" intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip. Between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process.

The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from Guns N' Roses. To bring this vision to life, Guns N' Roses collaborated with Dan Potter-Creative Director of London-based creative studio Creative Works.

This was a collaboration between real designers and artificial designers, and the inspiration came from within the band. Watch the video below:

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