Griff Reimagines Willy Wonka Classic 'Pure Imagination'

11-02-2024

(Warner) Continuing a breakout year, global pop sensation Griff serves up a sweet new cover of the original Willy Wonka & the Chocolate Factory classic "Pure Imagination."

This freshly recorded rendition of the timeless song also notably soundtracks Target's 2024 "Happier Holidays From Target" holiday campaign, kicking off this Sunday, November 3rd.

Griff pays homage to the original spirit of "Pure Imagination," tapping into the whimsy and wonder of the track made famous by the late Gene Wilder. She notably co-produced the song whilst touring internationally on her own Vertigo headline shows and supporting Sabrina Carpenter's Short 'n Sweet Tour for a run of arena dates. Earlier this summer, Griff was notably handpicked by Taylor Swift to open her Wembley Stadium show in London.

Meanwhile, her debut LP, Vertigo, has incited unanimous critical applause and confirms Griff as the next great British pop star. Moving through the cycles of melancholy, disorientation, euphoria and self-discovery, it's a coming-of-age journey that Griff has taken fans on ever since she broke through during the pandemic. With a 360-approach on everything from production, fashion and design, to the spiral motif long connecting Vertigo in plain sight, Griff's debut album turns the tumultuousness of young adulthood into a vibrant source of power.

Such moments of catharsis are evident on focus track "Tears For Fun," a contemplation on the future and faith. Its existential angst is set to the kind of anthemic and ultimately uplifting songwriting that is weaved throughout Vertigo: from the euphoric "Anything" to fan-favorite "Miss Me Too" and title track "Vertigo." Chronicling those first loves, losses, disasters and triumphs, Vertigo is a life-affirming pop record whose inner spiral sparks Griff's ascent.