Back away from the laptop, Bucko; the tips for budding musicians found in Hack Your Hit don't involve any illicit manipulation of the World Wide Web or any other nefarious actions. But you will actually need to use a computer to take advantage of many of the free or cheap marketing tips for musicians that Jay Frank (author of Futurehit.DNA) has compiled in Hack Your Hit. The use of resources like Google, Twitter and YouTube are invaluable for wannabe stars but Frank goes beyond stating the obvious in the presentation of info on how to grow your online metrics and why it's crucial to do so. Frank is a big advocate of a band or performer being able to self-promote and gives some fun ideas on how to talk to everyone you meet about your project, even suggesting that you take this effort to evangelical extremes. He explains how giving away freebies can ultimately pay off if done correctly and shows you how to find your "super fans" and then nurture their enthusiasm. Frank acknowledges too, almost apologetically, that sex sells, as he advises acts with a predominantly male audience that it's a good idea to strive to get young, attractive women into their videos and to their live appearances. Hack Your Hit is a mash-up of tried and true guerilla promotion tactics and "hacks" (shortcuts) for the digital age and is worthy of being read by anyone just getting started in the music business. Maybe you'll already know a lot of the techniques you'll read about here but Hack Your Hit reinforces the fact that the carrying-out of these tasks is not only vital but also quite simple.
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