antiMUSIC is reluctant to present "Slapped!"
with Scott Slapp. He's been bugging us to do this for a while. So we figured
what the hell, let's give him a shot at it. If he isn't assassinated by
an irate fan, Scott will check in with us every other Friday to tell us
who needs to be "Slapped".
As always the views expressed
by the writer do not neccessarily reflect the views of antiMUSIC or the
iconoclast entertainment group
.
Get Your Own Hits
This week I have to get something off my
chest. I could have selected another topic to piss off bisexual pedophiles
and ranted on and on but I've seen another resent trend that has really
gotten under my skin.
What is up with this trend of bands throwing
new cover tunes on their greatest hits cds? We are seeing this more
and more lately with "best of" cds from The Offspring, Marilyn Manson,
Korn� just to name a few. This new bright idea of marketing genius deserves
a slapp.
If you don't have enough hits of your own,
then you shouldn't be putting out a greatest hits CD. That goes double
for artists that count covers as their biggest hits. Do we really need
a Limp Bizkit greatest hits CD? Should "Nookie" be held up as a shining
example of songwriting? The lack of self-made hits may be one reason that
this trend has popped up.
Another is the selling point argument.
They have to put something extra on there to attract their core fanbase
who already own the songs from the CD catalog. I like the old trend of
putting on a couple rarities, b-sides or even new songs. Those make the
CD more attractive but to put out a greatest hits CD and put other people's
hits on it as a selling point just rubs me the wrong way. In most
cases, good songs from the band's past releases are ignored in favor of
these cover tunes.
I think this trend really demonstrates
the decline of music standards over the past few years. Think about it.
Are they using someone else's hit to "cover-up" their lack of songwriting
ability? This isn't just seen on greatest hits CDs. Some questionable artists
have actually used other people's hits on their debut albums as singles
to break out. Alien Ant Farm and Limp Bizkit are prime examples.
Could Fred Durst have made it without using "Faith" to get peoples attention?
Would we even know the name Alien Ant Farm if they hadn't covered "Smooth
Criminal"?
Most covers are awful. Some artists actually
pull it off but that is no excuse for them to use other people's hits in
place of writing their own. I know a lot of artists do this as a tribute
to the artists they love. That's great and all but others simply use it
as a marketing ploy. And call me crazy but I'd much rather have a
new original song from Maynard than a cover of "Imagine".
Another thing is the greatest hits idea
is a throwback to the singles era. Some people used to buy the singles
of hits songs they liked and bypass the albums. After a few years and an
artist had a string of singles, they put them together as a greatest hits
album to sell to that same market. But now single sales are not a big focus
in the industry. iTunes and company may change that down the line and resurrect
the single as a key part of the business but we are at a point where albums
sales are king. In that context, greatest hits make less business sense
and are often misused. Some artists actually use greatest hits to
shortchange their fans and help meet their contractual obligations to their
record company.
Our boss here at antiMusic was a big KISS
fan for years. But he has been disgusted with the way the band has milked
their fanbase for every last cent for the past few years. One of his jokes
is KISS are planning another greatest hits CD and it will be called "Same
Songs / Different Cover". They are a really good example of a band
that uses the greatest hits and covers format to get out of recording new
material. Anyone remember that awful "official" KISS covers CD "KISS My
Ass?" and let's not get into the half a dozen "hits" CDs from the past
decade. I also hear they are planning to release "Alive XXIV" next
year.
And don't get me started on artists that
are using greatest hits CD to milk that last little bit of money out of
your fans before you drop off the map entirely. If you want to remain relevant,
write some new music that will keep people interested. Don't rip off your
fans and make them repurchase your old songs just to get some half-assed
covers.
In the end it's no wonder that rock music
is stagnant right now. So many bands are not moving music forward but instead
relying on other people's past hits. If you can't create your own
hits, then you have no business taking a spot on a record company roster
away from artists that can. There is just something wrong with that and
artists that do this need to be slapped.
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