Apple Music Attracts 20 Million Subscribers In First 18 Months

(TeamRock) Apple Music has attracted 20 million subscribers in the 18 months since it launched. The tech firm's streaming service also reported that they'd received three million sign-ups over the past three months, which they say are due to their exclusive deals with artists such as Drake and Chance The Rapper.

The company have launched 70 exclusives so far, six of which have topped the US Billboard charts. Apple Music boss Eddie Cue says they'll continue their strategy in order to grow their customer base.

He tells BBC: "I don't think exclusives or promotions are anything new. They were done in the record business, they were done on iTunes, now they're being done on streaming." Read more here.