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AC/DC Classic Fuels New Applebee's Commercials

05/25/2016
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AC/DC

(hennemusic) AC/DC's 1980 classic, "Rock 'n' Roll Ain't Noise Pollution", provides the soundtrack to a new ad campaign for restaurant chain Applebee's. The commercials tell Applebee's "Hand-Cut, Wood-Fired" story with shots of hand-cut steaks being "seared to smoky-oak perfection" on the company's "fire-breathing workhorse" grill.

The rebranding campaign emphasizes the new American-made, wood-fired grills as the centerpiece of nearly 2,000 of its U.S. restaurants and introducing certified USDA Choice steaks hand-cut in-house as the signature item of a revamped and streamlined menu that elevates quality, flavor and freshness.

"We're in the midst of a transformation at Applebee's, and we are recommitting ourselves to every aspect of the guest experience," said Julia Stewart, Chairman and CEO of Applebee's parent company DineEquity, Inc. and President of Applebee's. "Food is, of course, central to that, and in talking to guests, we discovered that a platform built on 'USDA Choice,' 'hand-cut in-house' and 'wood-fired' was not only powerful but had the potential to differentiate us in a noisy and crowded market." Watch the three official ads here.

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Copyright hennemusic - Excerpted here with permission.

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