AC/DC Classic Fuels New Applebee's Commercials
.
(hennemusic) AC/DC's 1980 classic, "Rock 'n' Roll Ain't Noise Pollution", provides the soundtrack to a new ad campaign for restaurant chain Applebee's. The commercials tell Applebee's "Hand-Cut, Wood-Fired" story with shots of hand-cut steaks being "seared to smoky-oak perfection" on the company's "fire-breathing workhorse" grill. The rebranding campaign emphasizes the new American-made, wood-fired grills as the centerpiece of nearly 2,000 of its U.S. restaurants and introducing certified USDA Choice steaks hand-cut in-house as the signature item of a revamped and streamlined menu that elevates quality, flavor and freshness. "We're in the midst of a transformation at Applebee's, and we are recommitting ourselves to every aspect of the guest experience," said Julia Stewart, Chairman and CEO of Applebee's parent company DineEquity, Inc. and President of Applebee's. "Food is, of course, central to that, and in talking to guests, we discovered that a platform built on 'USDA Choice,' 'hand-cut in-house' and 'wood-fired' was not only powerful but had the potential to differentiate us in a noisy and crowded market." Watch the three official ads here. hennemusic is an official news provider for antiMusic.com.
|
Caught In The Act: Ministry Rocks Chicago
RockPile: Spotlight on Season of Mist
Box Sets: Aretha Franklin - A Portrait of the Queen 1970-1974
Columbia, Missouri's True/False Film Fest Part 2: Music and More
Journey Surpass Major Milestone With 'Don't Stop Believin'
Pantera Recording Current Shows For Possible Live Album
Thomas Rhett Scores 22nd No. 1 With 'Mamaw's House'
Foo Fighters Add Stop To Everything Or Nothings At All Tour
The Who's Roger Daltrey Plots Mostly Acoustic Tour
Weezer Sells Out Madison Square Garden And More
The Dead Daisies Announce U.S. Spring Tour
Kamelot Share NightSky Lyric Video Ahead Of North American Tour