DJ Khaled Goes All Out With Cocoa Butter Commercials

(Radio.com) What's a person to do when they have dry skin AND a bunch of haters dogging their every move? Why, buy DJ Khaled's special Cocoa Butter aka "They Block."

Khaled partnered with Palmer's Cocoa Butter to release the special lotion, which supposedly protects whoever wears it from any negative talk "they" spread. In Khaled's parlance, "they" represents the haters of the world.

He shared the commercial on Instagram, which shows a group of men ("they") standing around in an alley talking downplaying Khaled success. After all, Khaled can't possibly have all the keys and all the best whips. Oh but he does, and Khaled is quick to fight back.

When he pulls up in a stylin' vehicle, he shouts for someone to bring him "They Block." A young woman comes running over with the lotion, which he applies and then goes charging after his haters. They all scatter in the night.

The lotion, which is a real thing, is available to purchase from Khaled's online store, We the Best. There are few variations on the ad, all hilarious, watch them here.