Ja Rule Pokes Fun At Himself In New Foot Locker Ad

(Radio.com) Ja Rule makes fun of his dwindling career in a new Foot Locker ad. In the commercial, he and what appear to be his buddies are driving around a big city.

The guys are sharing their excitement over the new gear they scored during Foot Locker's 'Week of Greatness,' which prompts Ja to break into a speech.

"You know, fellas, you can't take sustained greatness like that for granted. It's so hard to achieve. Once you find greatness, you hold onto it. I mean, you can lose it just like that. One minute you're on top of the world, the next it's all different�all different," he says. The diatribe causes confusion from Ja's passengers, because in a hilarious twist it turns out they're not his friends. Watch it here.