Bono Enlists Liam Payne, DJ Khaled, More for (RED) Shopathon

(Radio.com) Bono recently said that funding his (RED) Foundation to combat the spread of HIV/AIDS throughout the world is a "street battle." So those holiday season he's pulled out some big guns.

Donors can enter the (RED) Shopathon for a chance to win high-end "experiences" like tea with Julia Roberts or a Vegas party with Channing Tatum. He's even recruited Liam Payne and DJ Khaled -- musicians with major access to the Snapchat generation -- to spread the message to a new wave of contributors.

"We have to keep this stuff in the news or literally those people don't get the drugs. It's that simple," Bono said, according to Billboard. "We have to just remind people that America has led the war on this tiny little virus and is winning the war, but it is unthinkable, but it is possible, that if we stall on funding then we start to undo all this good work." Read more here.