Jay-Z Releases 'Kill Jay Z' Clip To Promote New Album

(Radio.com) Jay Z has released an ominous commercial called "Kill Jay Z." The rapper's new album, 4:44, was released today (June 30). It will be exclusive to Tidal and Sprint customers. In January, Sprint paid $200 million for 33 percent of Tidal.

There is some speculation that the album will be accompanied by a long form video for each song, similar to what Jay Z's wife Beyonce did for her album Lemonade.

JAY-Z's camp previously said that 4:44 will feature a video component starring Moonlight's Mahershala Ali, Lupita Nyong'o and Danny Glover, reports NME. Another teaser featured a new song called "Adnis." Watch "Kill Jay Z" here.