(Classic Rock) KISS guitarist Tommy Thayer has used the band's 2015 tie-in with Scooby-Doo to illustrate that there might be "more important things to do" than make a new album.
He says the feature Scooby-Doo And KISS: Rock And Roll Mystery, featuring the members' own voices along with a brand-new track, did a better job of extending their audience than recording a follow-up to 2012's Monster might achieve.
Thayer tells I'm Music: "That's the unfortunate state of the record business these days. It's harder to make the decision to record, because with all the time and effort and resourced that go into doing it, in almost all cases, it doesn't pay off any more. People aren't buying music in a general sense. It becomes kind of a waste of time."
He adds that "it's nice to have an outlet" for creativity, but continues: "It's almost like there are more important things to spend your precious hours of the day doing.
"We did this crazy Kiss and Scooby-Doo thing last year, and I know it's a kid's thing - but in terms of attracting new, young fans it's astounding what things like that can do for your career." Read more and watch the full interview here.
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