Whitesnake is David Coverdale

(Rock AAA) Whitesnake are signed with Italian-based Frontiers Records, notable for their ongoing support of classic metal acts. "The reality of Whitesnake is it's David Coverdale," guitarist Doug Aldrich told Sweden's Metal Shrine.

"Thatīs his brand. I know that David was really into finding a label, like Frontiers, that was supportive of him, and he decided on them."

"Forevermore" was a little more than a year in the making. "I started at the end of 2009 working on ideas on my own," said Aldrich. "I started working on a lot of acoustic stuff, and the first song we wrote was in January in 2010: "One Of These Days," which is kind of acoustic-based, and then little-by-little, we started getting into some heavier stuff." more on this story

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