Pharrell, Rita Ora, David Beckham on Stardom for Adidas
. (Radio.com) In 2014, Adidas proved itself as the kingpin of music and fashion collaborations--at least in the realm of sportswear. Just a week into the new year and they're still sticking true to that reputation with their new Superstar campaign.
Pharrell Williams and Rita Ora star in the new ad alongside athletes David Beckham and Damian Lillard, who all deconstruct what it means to be a superstar--and what it doesn't. In Pharrell's case, it's not "people only having to use your first name to know who you are" or "having a stylist." For Rita, it's not "standing on stage, filling up stadiums and selling out concert halls" or "people wanting to know where you are, who you're with, reading about what you had for breakfast, or caring about what you wear at what event," neither is it "being the face, the name, the signature."
As grounded as those conversations are, the clip itself is pretty fantastical. Pharrell makes tracksuits levitate that he designed. Rita Ora swims with a school of fish before floating into a glittery sky. Meanwhile, David Beckham deals with a scene out of The Birds.
Check it out here.
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