"CBS is one of the most powerful entertainment brands in the world, and music represents a natural and complementary extension of our content assets," CBS Corp. president and CEO Leslie Moonves said in a statement.
Jack Sussman, executive VP of specials, music and live events for CBS feels that the company has a big advantage over other labels. "While record labels are shrinking, consolidating and dropping acts, television wants more music integrated in its programming and in a bigger way," said Sussman. "In primetime television for one season on CBS, there were 2,200 unique song placements -- and that's not counting daytime or shows that air any other outlets. Digital sales are getting bigger and primetime television is still the best place to sell anything, even music."
The label has already inked deals with three artists-- Will Dailey, P.J. Olsson, and the band Senor.
Preview and Purchase P.J. Olsson music
.
Root 66: New Riders of the Purple Sage- Gene Clark- More
Robert Plant, Yes and Willie Nelson Among Stars Coming to Ozarks Amphitheater
Live: Heart and Cheap Trick Rock Tampa
On the Blue: New Horizons Cruise Days 4 & 5: Starship Lands on the Pearl, Alan Parsons Takes It Home
Imagine Dragons Team With J Balvin For New Version Of 'Eyes Closed'
Slipknot Add Date To Here Comes The Pain Tour Due To High Demand
Black Country Communion 'Enlighten' With New Single
All That Remains Return With 'Divine' Video
The Hu Share 'Tatar Warrior' Live Video To Announce Live At Glastonbury Package
A Killer's Confession Unleash 'Martyr' Video
Focus Announce New Album 'Focus 12'
Singled Out: David Haerle's The Great Galaxy Sci-Fi Convention Show