But some bands have resisted the call of the new medium. Led Zeppelin's thundering riffs are among the most sought after by music game makers, but the group's guitarist, Jimmy Page, and his bandmates have repeatedly turned down offers from both Activision and MTV, says Peter Mensch, a partner at Q Prime Management, which manages Mr. Page, along with Metallica and other acts.
The sticking point: The band isn't comfortable with the prospect of granting outsiders access to its master tapes, a necessary step in creating the games. "It ain't about the money," Mr. Mensch says. - more on this story
Preview and Purchase Led Zeppelin CDs
Root 66: New Riders of the Purple Sage- Gene Clark- More
Robert Plant, Yes and Willie Nelson Among Stars Coming to Ozarks Amphitheater
Live: Heart and Cheap Trick Rock Tampa
On the Blue: New Horizons Cruise Days 4 & 5: Starship Lands on the Pearl, Alan Parsons Takes It Home
Imagine Dragons Team With J Balvin For New Version Of 'Eyes Closed'
Slipknot Add Date To Here Comes The Pain Tour Due To High Demand
Black Country Communion 'Enlighten' With New Single
All That Remains Return With 'Divine' Video
The Hu Share 'Tatar Warrior' Live Video To Announce Live At Glastonbury Package
A Killer's Confession Unleash 'Martyr' Video
Focus Announce New Album 'Focus 12'
Singled Out: David Haerle's The Great Galaxy Sci-Fi Convention Show