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Justin Timberlake Stars In Hilarious Tequila Ad

05/05/2015
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(Radio.com) If you saw Justin Timberlake on his long-running 20/20 Experience tour, you may remember a big moment of the show was when he would toast the crowd with a tequila shot. And, having sold his 901 tequila brand to Sauza last year, that toast quickly became a Sauza shot.

Now, Timberlake is furthering his relationship with tequila by starring in a new ad for the company. The twist here is that Timberlake doesn't star as himself in the spot, but as a lime, as the commercial maps the rise of limes as the favorite condiment of cocktails, and how Sauza's 901 tequila has made limes obsolete. Watch the commercial above.

In a follow-up bit, Timberlake plays himself, responding about the rumor that Sauza 901 has destroyed the lime industry, where he golfs limes and mocks their status as a leading citrus product. It's a shame these didn't air during the Super Bowl, as they would have easily won the best ads during the game.

Watch it here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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