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Upon A Burning Body Release 'Already Broken' Video

10/12/2016
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Upon A Burning Body

(Metal Hammer) Upon A Burning Body have released a video for their new track Already Broken. The song comes from the San Antonio outfit's upcoming fourth album Straight From The Barrio, which will launch on October 28 via Sumerian Records.

It'll be their first studio release since 2014's The World Is My Enemy Now, which caused a stir when to promote the record, the band reported that vocalist Danny Leal had been kidnapped. The "publicity stunt" enraged label boss Ash Avildsen.

Avildsen said at the time: "As a child, we all learn the story The Boy Who Cried Wolf and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there's never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album.

"If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years." Watch the video here.

Metal Hammer is an official news provider for antiMusic.com.
Copyright Metal Hammer - Excerpted here with permission.

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