Radio Sucks

(FMQB) A new study from Bridge Ratings & Research further supports theories that radio is losing the American youth demographic to the Internet. Their new survey finds that 22 percent of 15-24 year-olds say they listen to the radio less as a result of spending time online, though just over two-thirds of respondents said they listen the same amount of time.

It isn't just radio that is losing audience to the Internet, as a third of those surveyed also said they read less books and magazines, instead preferring to read online. Radio came in third when respondents listed which media they spent their time with, trailing the Internet and television. [see full story for more] - Click here for the Full Story

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