Great American Canyon Band Return With 'Fade Away'

04-05-2023

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(Clarion Call) Great American Canyon Band are proud to share "Fade Away", their first new music since the acclaimed 2016 debut album Only You Remain. When the band - built on the songwriting of husband and wife, Paul and Kris Masson, with contributions from lead guitarist Matt Boyer - first arrived on the scene, they won praise from the likes of NPR, Stereogum, and AV Club among many others.

"Fade Away" marks their long anticipated (by the band themselves and fans alike) return, and builds on Great American Canyon Band's captivating interplay of male/female harmonies within immersive soft/loud compositions.

In 2016, Great American Canyon Band released their debut LP Only You Remain on Six Degrees Records. The album organically garnered millions of streams and Spotify editorial placements, as well as critical acclaim. Throughout 2016 and 2017, the band supported the record, touring the country and performing at festivals such as Noisepop and SXSW, while receiving airplay on notable radio stations, such as WXPN, KCRW and WNYC.

In the summer of 2022, the band entered Sputnik Sound Studio and began mixing the first single from their forthcoming Sophomore record with Grammy award winning Producer/Mix Engineer Vance Powell. The moment you hear Matt's soaring guitar on the single "Fade Away" you are taken a-flight by what the band has created and is now uniquely capable of. The shared lead vocal workings of Paul (Rhythm Guitar) & Kris (Bass Guitar) in their close harmony style singing alongside this immersive soft/loud composition carves new artistic possibilities in the rock, alternative and pop genres. Matt Boyer's lead guitar playing, now a featured part of the band's sound, is a spectacle in tone, dexterity and dynamism, securing his spot amongst guitar greats.

GACB's new music was recorded inside of an unprecedented moment and yet creates an intense sense of time and place that feels declarative and triumphant. The songwriting of Paul and Kris Masson strikes an elegant and impactful balance of tenderness and urgency. The themes and ideas are immersive, even voyeuristic. Such earnestness could be an artistic risk during a complex cultural moment, but the band was never after something perfect, only to be intrinsically fallible. They never wanted to lose the importance of what they are as a band whose songs sit naturally beside their idols but are uniquely their own.