The commercial in question featured a young boy with an iPod portable music player singing the lyrics to the song. The suit also claims that aside from airing on MTV in 2003, the commercial was also featured on Apple�s web site.
The lawsuit alleges, �At no time did Apple, Chiat/Day or MTV receive authorization or permission to record, reproduce, perform, transmit, copy, use or otherwise exploit the composition ("Lose Yourself") for any purpose�.Defendants have acted intentionally, recklessly, willfully and in bad faith."
The suit alleges that further damage has been done to Eminem since the rapper "has never nationally endorsed any commercial products and therefore he indicated, though his manager, that even if he were interested in endorsing a product, any endorsement deal would require a significant amount of money, possibly in excess of $10 million.�
Despite the $10 million mentioned, the Eminem camp did not specify how much in "exemplary damages" that they seek for the unauthorized use of his Academy Award winning song.
Preview
and purchase music from Eminem
.
On the Blue: New Horizons Cruise Days 4 & 5: Starship Lands on the Pearl, Alan Parsons Takes It Home
Kandace Springs - Run Your Race
On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started
Hot In The City: Prog Band Tu-Ner Coming to Phoenix
Pink Floyd's David Gilmour Reveals Song From First New Album In Nine Years
AC/DC Launching High Voltage Dive Bar At Stops On Power Up Tour
Vince Neil Says Motley Crue's New Song 'Dogs of War' Old School Meets New School
Watch Twenty One Pilots' New 'Backslide' Video
Billy Idol Goes Behind The Scenes Of Classic Hit 'Eyes Without A Face'
Ringo Starr Reunited with John Lennon's Lost 1965 Help! Guitar Found in an Attic After 50 Years
Hear Say Anything's New Song 'ON CUM'
Metal Supergroup Leviathan Project Deliver 'MCMLXXXII'