"CBS is one of the most powerful entertainment brands in the world, and music represents a natural and complementary extension of our content assets," CBS Corp. president and CEO Leslie Moonves said in a statement.
Jack Sussman, executive VP of specials, music and live events for CBS feels that the company has a big advantage over other labels. "While record labels are shrinking, consolidating and dropping acts, television wants more music integrated in its programming and in a bigger way," said Sussman. "In primetime television for one season on CBS, there were 2,200 unique song placements -- and that's not counting daytime or shows that air any other outlets. Digital sales are getting bigger and primetime television is still the best place to sell anything, even music."
The label has already inked deals with three artists-- Will Dailey, P.J. Olsson, and the band Senor.