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No More Porn for AC/DC Web Fans


10/16/07
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(Metal Underground) They've sung about 'Dirty Deeds' for decades, but with a younger online audience hardcore headbangers AC/DC are cleaning up their act. For years the domain name acdc.com was held by a porn site with metal fans perhaps getting more than they bargained for every time they clicked.

But after years of wry tolerance the band's management in New York has finished negotiations to reclaim the name and launch the brand at its rightful place online. AC/DC label manager Sam Horsburgh from Albert Productions in Sydney said with fans as young as 10 or 11 turning to the site something had to be done.

"The demographic of the band has shifted a lot," Mr Horsburgh said. "The push to get it back came predominantly because they knew there were a lot of younger fans coming through. The young fans are so net savvy it's the first thing they do. And there was some interesting viewing up there for some time." - more on this story

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