Steriogram Set Indie Release

09/20/07
. (PR) New Zealand rock act Steriogram returns October 9th with �This Is Not The Target Market,� the second album in their repertoire and the first to be delivered via Rock Ridge Music. Having issued their debut, �Schmack!� in 2003 while signed to Capitol Records, the five-piece decided to go indie with their latest release. The do-it-yourself ethic has been important to Steriogram since day one. When it came to recording TINTTM, they took the same approach; the band decamped to Kare Kare beach just outside of Auckland for several months to write and record the bones of what would later become �This Is Not The Target Market.� Having just returned from two years touring hard in the U.S., it was like gasping for air after too long underwater.

Album opener �Get Up� is a supercharged rock track, one that�ll grab your attention and hold it for ransom. Featuring the blood-chilling howl of Killing Joke frontman Jaz Coleman - who visited the studio at a fortuitous time - the song takes frenetic energy shakes it up with a growl. Lead single �Just Like You� won a happy response from the band�s ready fanbase back home, and follow-up smash �Own Way Home� is one of Steriogram�s finest moments yet. Brave in its honesty, �Satan Is A Lady� wrestles with hypocrisy and stigma, while the tongue-in-cheek �Built On Lies (Gangster)� recalls the inimitable humor of �Schmack!� Says Kerrang of TINTTM: ��Steriogram go for the jugular, launching big punch-the-air hooks over raw guitar and screaming vocals.�

Having just signed to Rock Ridge Music, Steriogram is excited about the album�s U.S. release. Says frontman Tyson Kennedy, �There�s nothing more satisfying than seeing our album in the hands of a group as hardworking and genuine as the Rock Ridge crew. Where to from here? I guess we�ll see.�

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