Ticketmaster Buys Ticket Resale Site
Ticketmaster will create an integrated platform on which fans will be able to simultaneously review and compare ticket availability and pricing in the primary, premium and resale categories. Building upon its existing TicketExchange resale marketplaces and partnerships with the NFL, NHL and NBA, Ticketmaster will work closely with its venue, promoter, team and other live entertainment clients to offer ticket validation and electronic ticket delivery to fans purchasing in the resale marketplace.
"Fans have embraced ticket resale, and the combination of Ticketmaster and TicketsNow will allow us to provide a safer, more reliable and efficient resale experience," said Sean Moriarty, President and CEO of Ticketmaster. "We are confident that combining TicketsNow's strong resale network with our audience and distribution capabilities will enable us to set a new standard in the resale category."
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