KISS is All About Brand not Band? (Top Story)

KISS is All About Brand not Band? was a top story in November. Here it is again as we recap 2010: (hennemusic) Gene Simmons of Kiss delivered a keynote address at the 5th annual M For Montreal music conference on Wednesday.

His message continues to be the same, regardless of the forum: "You're allowed to have a band, or you can have a brand."

"What we all want to recognize is that a name means something," added Gene. "It doesn't matter what it is: whether it has music, whether it's a religious symbol, a political symbol, or a politician everything should be a brand." - more on this story

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