50 Cent Gets Sleek
50 Cent, widely recognized as one of the most talented and prolific music artists, has become a force to be reckoned with in the business industry having encompassed an arsenal of successful endeavors in fashion and lifestyle, fragrance, publishing, video games and film among others.
As a rapper, 50 Cent realized the need for a U.S.-made audio device that offered powerful, accurate sound reproduction without the limitation of cables. This idea led to the partnership with Sleek Audio and as a result, in a deal structured by his business manager Greg Collins and Financial Advisor Brad Feinstein, 50 has become an equity partner in the company.
"I know music and I've tried everything on the market as far as headphones go, but I wanted something different, something better, that really pushed the envelope and gave all music fans a new way to listen to their favorite artists," said 50. "I was fortunate to find Sleek, the technology they employ and their knowledge of how we hear music truly blew me away. It was a perfect match, I didn't want to create another pair of loud headphones, I wanted to create headphones that offer top-level performance, style and new technology," added 50 Cent.
Sleek's CEO, Mark Krywko, was excited at the opportunity to work with the world's most toured artist. "The key to creating this relationship was bringing 50 into the Sleek family. He's not just slapping his name on the side of a product, he's part owner of the company and an integral part of what we're doing. By combining our knowledge of acoustics and hearing aid science with 50's experience as a recording artist we've created something that music lovers of all genres are really going to love."