Abercrombie & Fitch Exploiting The Situation?

(TMZ) The Situation is returning fire in his war with Abercrombie & Fitch -- claiming the clothing company has repeatedly tried to exploit his good name -- and now, he's demanding they BACK THE HELL OFF.

You'll recall ... the conflict began last month, when A&F publicly offered to pay The Situation NOT to wear their clothing. Days later, Sitch claimed he never received such an offer.

What's ironic ... A&F has previously marketed t-shirts clearly inspired by "Jersey Shore" -- including one that reads "GTL Fitch" and another that reads "The Fitchuation" -- and Sitch believes last month's offer was nothing more than an elaborate publicity stunt to trade off his good name.

Now, Sitch's lawyers are saying enough is enough ... firing off a cease and desist letter to A&F on Wednesday -- demanding the clothing company yank the t-shirts from their shelves.

Sitch also wants all the profits A&F made off the shirts -- insisting his company MPS Entertainment owns the trademarks ... and the clothing co. is infringing on them.

According to the cease and desist, A&F has until Tuesday to respond -- or else. more on this story

Jersey Shore T-shirts and Posters

Share this article

Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article



Follow Us: Facebook Twitter Feeds

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2019 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.